Even through the recent turbulent times, Google hasn't stood still. There have been a variety of innovations that address the changing needs of searchers and new ways to make search results even more relevant. Among the main changes, here are four important developments that retailers need to mobilize to get the most out of the…
Tyson Stockton
It’s been a year of disruption for all of us, and the retail sector is no exception. Online sales will be more important than ever to ensure a strong Q4. Therefore, here are some key retail search engine optimization tips designed to make the most of the holiday shopping opportunity. 1. This year more than…
Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to research product purchases online. And now a new study by Searchmetrics shows just how hard Amazon is working to lure consumers away from other retailers when people search for products on Google. Essentially, Amazon occupies a variety of…
The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…
