Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…
Melissa Tatoris
The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…
As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While there's much doom and gloom in the media about third-party cookie deprecation, let’s not forget that this event was ushered in by consumers themselves…
Retailers are heading into the 2021 holiday season with hesitancy. The competition will be intense and brands must be ready for the unexpected (see Delta variant). Having said that, there will be plenty of opportunities for retailers to win this holiday season, as long as they identify innovative revenue streams and elevate their customer channel…
The 2021 back-to-school shopping season is in full swing. After a challenging 2020, industry experts think this year's sales could exceed $30 billion. To get a slice of that massive "money pie," retail brands should be willing to make a number of optimizations to their existing marketing campaigns. If you work for a brand that's…
Loyalty programs have been table stakes in retail marketing for many years, and it’s easy to understand why. Rewarding customers for shopping with the brands they love is a win-win scenario. However, through all the seismic changes in retail and e-commerce in recent years, the playing field looks very different from even a few short…
