Swati Sinha

Swati Sinha

Swati Sinha is a Senior Director of Product Marketing at Reltio. Prior to joining Reltio, she was Senior Director Solution Marketing for SAP Customer Experience. In both roles, she focused on helping customers embrace their digital transformation while delivering exceptional customer experiences. A seasoned enterprise professional with 20 years of varied experience in product marketing, product management, and engineering, she has worked with organizations both large and small. She is a technologist at heart and empathetic by nature, which gives her the ability to understand customer needs and tell a story about how technology can solve their business problem. She has an MBA and a master’s degree in computer applications. In her free time, she likes to connect with her community and mentor young entrepreneurs.

5 Things to Learn From L’Oreal’s D-to-C Transformation

The consumer experience has never been more vital for the success of your brand. If you’ve mastered selling through your channel partners, now you have a new challenge ahead: shifting to direct-to-consumer (D-to-C), with the global pandemic accelerating this transformation. Product-based marketing doesn’t work anymore. Consumers are no longer thinking in terms of just buying…