Peter Messana

Peter Messana

Peter Messana is the CEO of Searchspring.

How Sideshow Creates a Shopper Experience as Unique as its Products

Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…

How to Create CLV Out of the Holiday E-Commerce Shopper

Consumers are constantly on the hunt for the best deal and the smoothest customer experience — these needs are only heightened during the holiday season. As consumers hunt, merchants see an influx of first-time buyers during the critical holiday months (not to mention an increase in spending). While the holidays are important, long-term sales growth depends…

Why Personalization is the Linchpin for Retailer Success

Coming out of an explosive year, retailers and brands alike are looking to be better prepared to capitalize on the rapidly changing nature of retail. With e-commerce experiencing unprecedented growth during the pandemic, online retailers are looking to automation to enhance their overburdened merchandising teams' capabilities, without massive investment. In 2020, we saw online sales…