Michael Gerard

Michael Gerard

Michael Gerard is the Chief Marketing Officer of e-Spirit and he can be reached at Gerard@e-spirit.com.

3 Ways Retailers Can Improve Online Customer Experience

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…