For retailers, creating a pricing strategy is an art and a science. A pricing team must balance customer focus, the competition, and a number of moving factors. And just like learning a new language, it takes dedication to develop the skill and confidently become fluent. Presently, retailers have an opportunity to become pricing-fluent organizations by…
Matthew Pavich
It’s often said that perception is reality. How a brand or product is perceived by a consumer is more real to them than a retailer may realize, and that can be hard to overcome. According to a Price Optimization RSR Benchmark Study conducted in March 2020, 34 percent of "retail winners" indicate that a top…