Amy M. Litt

Amy M. Litt

As Senior Strategist, Amy M Litt has been pivotal in the development and strengthening of FATFREE clients’ brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.

A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers’ online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.
'Netflix-ifying' Your Brand’s Video Content Strategy

The way we consume content has been in flux for years. The pandemic has only accelerated the move away from traditional television, with 31 million Americans cutting the cord on cable. However, that doesn’t mean people aren’t consuming content, particularly video. It just means they’re not getting it through a cable subscription. That’s where you…

Older »