Generation Z, or those born from 1997-2012, will be America’s largest generation by 2034, topping out at about 80 million. The oldest adult Gen Zers are already establishing potentially long-lasting earning and spending patterns, while the younger members of this demographic are still learning their first lessons about spending, saving and employer relations. To understand…
David Wilkinson
If you’ve seen the headlines recently, it’s clear that 2022 is likely to be another exceptional year for cryptocurrency — i.e., decentralized digital money. The entire cryptocurrency market skyrocketed from $100 billion at the beginning of 2020 to $3 trillion in 2021. In-store and online capabilities will allow consumers to seamlessly transform value between the…
Customer experience (CX) expert Shep Hyken provides a couple of sayings that resonate with today’s retail environment: “Satisfaction is a rating. Loyalty is a brand,” and “There is a big difference from a satisfied customer and a loyal customer.” Ultimately, satisfaction = good. Brand loyalty = 100 percent better. We all know this is true,…
Thanksgiving dinner, jingle bells, gingerbread, New Year celebrations — even amid a pandemic, the “most wonderful time of the year” is fast approaching. And even though social distancing will likely still be in effect, people will still be excited to celebrate and come together, even getting creative about office holiday parties. There are a lot…
The notion of differentiating your retail brand based on price and merchandising is over. Today, winning customers boils down to the experience you provide. Easier said than done. According to a recent study by PwC, one in three consumers said they will walk away from a brand they love after just one bad experience. That’s…
