Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of…
Jay Sackos
Retail has significantly changed in recent years. Consumers were already moving away from in-person retailing before the pandemic hit, and it's a shift that has picked up considerably since then. For those remaining brick-and-mortar stores, technical advances have been employed to keep customers happy — and keep them coming back. Many of the biggest trends…
Today’s competitive retail landscape makes it imperative for retailers to prioritize the customer experience. With that in mind, delayed delivery schedules, damaged products and cumbersome order tracking could turn customers away from your store. This, in turn, will take a toll on customer retention, brand reputation and revenue. Whether you’re running an online store or a brick-and-mortar…
‘Tis the season to start thinking about your last-mile deliveries for the holidays. While the end-of-year cheer and festivities might seem like they're still far off, it’s never too early to strategize the best course of action for your business’ last-mile holiday deliveries. What is Last-Mile Delivery? Also referred to as final-mile delivery or final-mile…
With the onset of COVID-19, the world changed. As a result, businesses had to efficiently (and swiftly) pivot their planning to adapt to the new lifestyle everyone was now experiencing. During this period, retailers that could quickly and effectively shift strategies rose to the top. Additionally, those that enhanced their customer experience stepped into the…
As an experienced retailer, you already know that customer satisfaction rests on product quality and distribution (i.e., delivery). In this day of e-commerce and digital shopping, customers expect products to arrive quickly, whether the product in question is a bottle of dish detergent or a large, heavy refrigerator. If delivery expectations aren’t met, customers might…
