For years, companies like Amazon.com and Google have been redefining customer expectations for shopping online, offering instant, personalized products tailored to their customers' wants and needs. The State of Search and Discovery report shows that strategically investing in search is not only vital for satisfying e-commerce customers, it's also pivotal for nontechnical users like product…
Matthieu Blandineau
Now, more than ever, retailers are realizing that search functionality is a critical component to success with an e-commerce website. In the recent 2018 Internet Retailer KPIs & Site Search Survey, 103 e-commerce companies were asked how their organization’s search functions impact their key performance indicators (KPIs). The report highlights that although retailers are starting…