The recently revised National Retail Federation (NRF) forecast for even higher retail growth in 2021 makes one thing very clear to me: the resurgence of the brick-and-mortar store is definitely upon us. And as such, it’s important that retailers in every category ensure their omnichannel experiences are in excellent working order. As shoppers embark on…
Dave Bruno
The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…
Retail sales during the second half of 2020 — including the pivotal back-to-school and holiday shopping periods — will be exponentially more important than ever before. Not only will retailers be forced to try to recoup as much of the losses from closures caused by COVID-19 as they possibly can, but they also will be…
