Keith Nealon

Keith Nealon

Keith Nealon is the CEO of Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions. He has helped accelerate growth and generate over $4.5 billion in shareholder value across multiple companies, resulting in five exits and growth in two public companies stock prices, leveraging a team-first approach and by optimizing companies’ go-to-market strategies with true “21st century go-to-market techniques” across the full customer lifecycle, from initial prospect to customer advocate.

Demonstrated success as a key member of executive management teams in multiple roles including general management, sales (direct and indirect), marketing, services and engineering teams in both public (NASDAQ) and private companies (nationally and internationally), and with buy and sell-side M&A.

3 Golden Rules for Protecting Your Brand From Fake Reviews

In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. In fact, almost all shoppers use ratings and reviews (95 percent) to evaluate or learn more about products. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC,…