In today's fast-paced digital world, personalized experiences have become an expectation rather than a privilege. From tailored recommendations on streaming platforms to customized news feeds on social media, consumers have grown accustomed to having their preferences catered to. This desire for personalization has long extended to the retail industry, but recent studies continue to reveal…
Diane Keng
Although Google is pushing back its plan to eliminate third-party cookies to the latter half of 2024 (from 2023), advertisers and marketers are still scrambling to figure out how they’ll track website visitors and create personalized experiences without this critical tool. The key to a great consumer experience is data, and this change will be…
Years ago, brand loyalty was built on the quality of goods or services. Retailers could focus their attention inward and rely almost exclusively on offering the “best of the best” — or “the best of the best for the price.” Changes in consumer preferences have made this model nearly obsolete. Of course, quality and price are still…
Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesn’t happen. If you’re trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows you…
Marketing has evolved. Today, the day-to-day roles of marketers require the use of data and technology on a large scale. With that evolution comes the need for greater collaboration between marketing and tech teams. Although both teams are using technology to get their jobs done, their focuses are different and company cultures that once relied…
Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are…
Every retailer wants to be the go-to place that consumers rave about. And in today’s overcrowded business world, one surefire way to win customer loyalty is to provide personalized retail experiences through marketing campaigns. When you offer personalized digital experiences for your customers, they’re more likely to feel understood and important. This leaves them less…
