Adrien Nussenbaum

Adrien Nussenbaum
The Undeniable Influence and Purchasing Power of Gen Z

When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldn’t be spared: Millennials are killing the…

Retailers Must Find a Way to Keep Pace With Emerging Instagram, TikTok Trends

In December 2020, a Scottish mailman named Nathan Evans uploaded a video to TikTok singing a 19th Century sea shanty called “Wellerman.” Within days, his rendition of a more-than-200-year-old song was shared worldwide, leading to countless online collaborations, features on late-night shows, and finally a three-album record contract. I'm a father of two daughters who…