Kirsten Newbold-Knipp

Kirsten Newbold-Knipp

Kirsten Newbold-Knipp is the CMO of FullStory, a leader in digital experience intelligence for more than 3,100 companies across the globe. Leading retailers use FullStory to understand, measure, and improve the digital experience, and respond to new and changing customer behaviors with confidence. 

Kirsten has nearly 20 years of experience in technology marketing, sales leadership and product strategy from companies like HubSpot, BigCommerce and Convey Inc. She brings a full spectrum of SaaS experience with companies of all sizes and stages to her role at FullStory. Kirsten was also a Research VP at Gartner for 3+ years where she counseled Fortune 500 companies on marketing strategy and execution.

4 Digital Experience Pivots to Improve Holiday Sales Performance

The wild ride of holiday retail has spun through COVID uncertainty, supply chain challenges, and now inflation and fears of a looming recession. While the only reliable prediction retailers can make about the 2022 shopping season is that it's bound to be unpredictable, early data indicates that a focus on digital excellence and efficiency can…

Shoppers Share the Top DX Issues to Fix Before Online Holiday Surge

Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…

E-Commerce Glitches Go Unreported — and Retailers Pay the Price

In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…

Research Reveals More Collaboration Needed to Support Last-Mile Customer Experience

U.S. retail sales soared 1.6 percent in March, posting the largest gain in a year-and-a-half and outpacing economists’ expectations. While growing sales numbers are undoubtedly good news for retailers, consumer expectations around the delivery process are also surging, making it more difficult than ever for retailers to meet customers’ demands. This might not be welcome news…