With recent headlines showing influencers are lying about products, to social platforms expanding their noninfluencer features, it’s clear consumer preferences are shifting and influencers no longer hold the power over consumer purchases as they once did a few years ago. Why is this the case? A lack of authenticity from influencers and sponsored content is…
Adam Dornbusch
Demand for authenticity and representation from brands has caused the traditional influencer marketing model — which centered on brand-sponsored content from high-profile social media users — to decrease in its ability to engage and build trust amongst consumers. And with consumer spending starting to decrease as prices continue to climb, retail brands wanting to maintain customer loyalty…
With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end. In fact, if companies were to emphasize customer retention by just 5 percent, they…
The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. The pandemic has changed consumer behavior, both in regard to how they shop and what brands they trust. In fact,…
