Elliott Jacobs

Elliott Jacobs

Elliott is the Director of Digital Marketing and MarTech at LiveArea. He is an experienced global commerce and multi-channel retail professional, specializing in helping B2C and B2B companies achieve measurable success by reviewing current strategies and processes, and identifying and capitalizing upon emerging digital opportunities.
3 Last-Minute Tips Using Transparency to Avoid Upsetting Customers This Holiday Season

With the supply chain crisis causing headaches for retailers, brands must not pass their inventory problems onto holiday shoppers. Due to various factors, including the pandemic, countries changing trading status creating port backlogs, and unplanned fluctuations in demand, brands can be affected by supply chain snags and stock-outs. If a retailer doesn’t have a current…