Lou Thurmon Shonka

Lou Thurmon Shonka

Lou Thurmon Shonka is the VP of marketing for Harbor Retail, a design + build firm serving retailers.
2020 Holiday Sales Were Unexpectedly High. What Does That Tell Us About 2021?

For years, people have joked about Christmas in July. It’s no joke, though: For retailers in 2021, sales planning for holiday shopping started seemingly in July. Why the rush? Retail sales for the holiday season last year jumped 8.3 percent from 2019, according to the National Retail Federation. This skyrocketing number happened for a couple…