Andrew Criezis

Andrew Criezis

Andrew Criezis is the Senior Vice President and General Manager of NielsenIQ SMB business. He is a subject matter expert in CPG, go-to-market strategy (GTM), retail and brand analytics, global operations, and revenue generation. Andrew spent 8 years at NielsenIQ in senior leadership roles including SVP of Global Sales Operations and Sales Enablement before helping launch Byzzer as its Chief Product Officer in 2020. His long and varied experience qualifies Andrew to speak authoritatively on topics ranging from global product and integrated marketing to sales enablement to retail industry forecasting.

February 2, 2022 4 Ways CPG Brands Can Leverage Retail Data More Effectively in 2022

In the retail and consumer packaged goods (CPG) world, insight is everything. With insights into shopper motivations and behaviors, brands and retailers can anticipate new consumer trends. With insight into store-level performance, brands can identify category leaders and emerging competitors. Insights into category and market dynamics can reveal potential for expansion or innovation. With all…