Mitchell Nikitin

Mitchell Nikitin

Mitchell Nikitin is on a mission to transform the shipping and delivery markets. He is the founder and CEO at Via.Delivery, the company enabling pure play and direct to consumer online merchants to compete with giants, such as Amazon, by offering Buy Online, Pick Up in Store (BOPIS) experiences. Drawing on executive leadership experience in logistics, e-commerce, retail and IT, Nikitin is leading Via.Delivery’s efforts to build the world’s largest alternative delivery network. In addition to being an advocate for logistics efficiency, he’s passionate about helping startups monetize and he serves as a mentor for Alchemist Accelerator. He’s also an ex-race car driver. Connect with him on LinkedIn.

February 7, 2022 Will Free Shipping Boost E-Commerce Sales Enough to Be Profitable?

There's no disputing how powerful the words “free shipping” are when it comes to driving e-commerce sales. Sixty percent of U.S. consumers say that getting a great deal is a top factor that influences their purchasing decisions. According to many online shoppers, the deal they want most is free shipping. A survey of holiday shoppers…