Costanza Ghelfi

Costanza Ghelfi

Costanza Ghelfi is a marketing technology leader with more than a decade of experience, spending the past three years devoted to founding and building the growth engine platform Agua3. Costanza spearheaded a wide variety of marketing initiatives across paid, owned, and earned media channels within the travel, education, and investment industries and focused on successful digital transformations. Now, Costanza takes pride in enabling others to do the same through a more efficient natural language generation technology known as ad-machina, which was recently acquired by the international data analytics technology agency, Making Science.

March 30, 2022 As the Third-Party Cookie Crumbles, Marketers Can Rely on Search Intent for Personalized User Experiences

Unless you're hiding under a rock, you know that one of the most talked-about MarTech topics of late is the cookie-less future. As Google says goodbye to third-party cookies and Apple hones in on consumer opt-in strategies, marketers and advertisers must learn to create customized experiences by leveraging first-party data through new and existing methods.…