While we know retailers could be utilizing text messages more as part of their everyday communications strategy, those that are using this mode of communication may have noticed some changes lately. If your brand has incurred higher bills and more blocked messages, know this: it isn't alone. It’s due to some major changes from a…
Tom Sheahan
While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven't adopted the practice with regularity. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion. People are on their…
