Now is the time for brands to gear up for Amazon Prime Day 2022. While the dates have yet to be announced, preparations are well under way for the massive online shopping event. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com during Prime Day, up 7.7 percent from $10.4 billion in 2020.…
Jamaal Hackett-Cook
Amazon Prime Day 2021 is nearly upon us with recently announced dates of June 21 and 22 for the annual shopping holiday. Now in its seventh year, Amazon Prime Day revenue continues to grow aggressively year-over-year, up 43 percent in 2020. Prime Day can have a halo effect on a brand, increasing sales for specific…