Einat Etzioni

Einat Etzioni

Einat has over a decade of management experience with global software solutions in complex and data-driven business environments. Einat leads Namogoo’s marketing strategy and go-to-market planning and execution, and is focused on expanding the company’s reach, customer acquisition and retention. Before joining Namogoo, Einat was CMO at Magic Software, a platform powering multi-channel user experiences for enterprises, where she served as VP of operations and General Manager UK&I.

How to Use Anonymous Data to Optimize and Personalize Your Customer Journeys

Personalization enables interactions with shoppers to be unique. Given the rise of data privacy concerns, brands must be creative in using data to personalize customer journeys. This is where non-personally identifiable information (non-PII data) comes in. What is non-PII data and its role in personalization on e-commerce sites? How can online brands leverage it to…