Steffen Schebesta

Steffen Schebesta

Steffen Schebesta is the CEO of North America and vice president of corporate development at Sendinblue.

How Retailers Can Safely Collect and Use Zero-Party Data

Did you know that e-commerce sales are projected to surpass $1 trillion in the U.S. market by the end of this year? To take advantage of the market opportunity, retailers will need to successfully reach and engage customers through strategic marketing campaigns. However, with new privacy regulations on the rise, e-commerce brands will need to…