Over the past few years, we've seen massive growth in the number of online influencers and sellers, thanks in large part to the rise of the creator economy. Some estimates say approximately 50 million people worldwide are currently creating some form of content. However, many creators don't know how to grow their brand and successfully…
Matias Colotuzzo
More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes it's an ad seen on TV. Other times it's walking by a storefront and seeing what's on display. Or even just seeing a brand’s design on a co-worker’s shirt. One thing is certain when it comes to a retailer’s…
One of the biggest challenges for any apparel retailer — or the design teams that are behind the products on its shelves — is staying in tune with the current trends so that it can provide the items and styles that their customers want. Without that knowledge of the market and trends dominating it, retailers…