Adam Ortman

Adam Ortman

Adam Ortman is the senior vice president of growth and innovation at Generator Media + Analytics, a fully integrated media agency. Combining a decade of experience in the media agency arena with an academic foundation in consumer psychology, Adam evaluates leading and emerging digital, social, mobile, and e-commerce platforms and trends to determine how they can bring value to clients’ media investments.

August 15, 2022 The Best Time to Start Preparing for the 2022 Holiday Season Was Yesterday

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and…