Zarnaz Arlia

Zarnaz Arlia

A global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments, Zarnaz is responsible for driving all marketing functions from vision and strategy to execution. Zarnaz has a strong track record of building global businesses and bringing new products to market with the ability to link business strategies to customer adoption. Prior to her current role, Zarnaz held senior marketing leadership roles at Sitecore, Adobe, Trifacta and Neustar.

August 17, 2023 How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime positions on in-store shelves and endcaps. A digital slotting fee serves the…

August 29, 2022 Are You Ready for Live Commerce? 5 Tips to Get Started Right Now

The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…

Older »