Mya Achidov

Mya Achidov

Mya Achidov is a Content Lead at Namogoo, a digital journey continuity platform. Mya is an ecommerce marketing expert with an extensive background in strategizing and executing end-to-end marketing programs and campaigns that drive brand awareness and lead generation.

September 12, 2022 How Brands Can Recession-Proof Their BFCM E-Commerce Strategy

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

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