Nina Marten

Nina Marten

 Nina Marten is focused on increasing transparency and realizing efficiencies wherever possible in retail and Ecommerce. As Vice President of Business Infrastructure at Scalefast, Nina seeks to enhance customer operations along the entire value chain.
Retail Has a Greenwashing Problem; the Supply Chain Could Fix it

While all industries have seen an uptick in sustainability marketing in the past few years, retail — and fashion in particular — is one of the worst offenders when it comes to greenwashing. The International Consumer Protection and Enforcement Network (ICPEN) found as many as 40 percent of sustainability claims could be unsubstantiated, while Changing Markets…