Anisa Kumar

Anisa Kumar

Anisa Kumar is chief customer officer of Narvar, the post-purchase customer experience pioneer whose platform empowers more than 1,200 of the world’s most admired brands to deliver transparency, build trust and grow customer lifetime value. She’s a recognized leader in global operations, analytics, and strategy with over 20 years as a retail executive, most recently as SVP & MD of Levi’s US D2C business.
Advanced Post-Purchase Communications Are Key to Driving LTV

With customer acquisition costs (CACs) increasing, brands are investing more than ever into marketing and advertising to get shoppers into stores and clicking on "buy" buttons. Yet this focus on the top of the funnel means brands are neglecting some of the most crucial moments in the customer journey. Specifically, those that happen post-purchase, when…