Pari Raccah

Pari Raccah

Pari Raccah is a senior vice president and general manager at GiftNow, a Synchrony solution. GiftNow is a gift experience management platform. 

3 Planning Tips for 'Allidays' and Holidays

‘Tis the season for retailers to get wrapped up in holiday planning, but not everyone is looking ahead to December. Some are gearing up for consumer promotions around Día De Muertos (Nov. 1) or Singles' Day (Nov. 11), and savvy retailers should take notice. While the big occasions tend to deliver the same returns year…