Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your gifting offering. This season will pose new challenges with rising media costs, shifting consumer sentiment, and declining digital measurement capabilities post Apple ATT. However, this year also presents new opportunities with consumers looking to celebrate a true post-pandemic…
Calla Murphy
As we move further into 2022, it’s more apparent than ever: The business of business is changing — radically. And that’s especially true for direct-to-consumer (D-to-C) brands, which have always relied on a slightly different playbook. For the last few years, D-to-C companies have been on a roll. Hundreds of brands sprang up with accessible…
