Brad Cook

Brad Cook

Brad Cook is a partner at Wipfli LLP with vast experience in tax planning, tax compliance, and transition planning for family businesses and is focused on serving clients in the agriculture industry. He also serves as leader of the firm’s agriculture industry practice. As the industry leader, Brad oversees the practice and is responsible for overall financial results, strategic direction, and development of services within the practice, as well as partner and associate development.

How Retailers and CPG Companies Can Prepare for 2023

Consumer spending accounts for nearly 70 percent of U.S. economic activity. In the first half of 2022, shoppers buoyed the economy — or at least kept it from falling deeply into recession. However, they’re starting to feel the pinch from inflation and rising interest rates. The supply chain was more stable in 2022, but retailers…