Matt Moorut

Matt Moorut

Matt Moorut is a Director Analyst in the Gartner Marketing practice, covering a variety of retail and digital marketing topics.

5 Lessons for Luxury Retail Success With NFTs and the Metaverse

The hype surrounding non-fungible tokens (NFTs) and metaverse environments has had highs and lows. Media attention increased dramatically in late 2021 after Facebook rebranded as Meta and virtual art sales made huge profits. This initial fervor quickly subsided with consumer search volume for NFTs and the term “metaverse” decreasing substantially in 2022. It's still difficult…