Sharat Potharaju

Sharat Potharaju

Sharat Potharaju is the Co-founder and CEO of Beaconstac, responsible for crafting the overall strategy and execution. Sharat is dedicated to achieving Beaconstac’s vision to enable digital connection with every physical object and place on the planet. Prior to his entrepreneurial career, Sharat spent a few years working in investment banking at Merrill Lynch in New York. Sharat holds a Master’s in Engineering Management from Duke University and a Bachelor’s degree in engineering from the Indian Institute of Technology (IIT) Madras.

January 17, 2023 3 Post-Purchase Engagement Tips for Delivering Exceptional Customer Service

Omnichannel shopping’s rise in popularity is causing customer behavior to shift rapidly. Customers are engaging at more touchpoints and expecting more from their interactions, with 73 percent of shoppers regularly using multiple channels whenever they shop. Retailers successfully engaging shoppers across the spectrum will find themselves far ahead of the competition. The shift towards a…