Molly McFarland

Molly McFarland

Molly McFarland, co-founder and Chief Revenue Officer of Ann Arbor’s AdAdapted, offers a unique perspective being a woman in the tech startup world. A native of Maine and graduate of Tulane, Molly began her career as a marketing professional and has since grown into an impressive, innovative and charismatic founder of a fast-growing advertising platform. Molly brings expertise in the mobile advertising environment, add-to-list solutions and extensive knowledge on how to reach consumers in an ever-changing ad space.
3 Tips for Successful Ad Campaigns in 2023

Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come,…