Amid the shock and fear of the pandemic, shoppers stayed indoors, developing digital buying habits and bypassing their old brick-and-mortar haunts. But consumers have gotten a taste for in-person shopping again. This comes as a relief to many brands that know customers return less and impulse buy more when they shop in-store. Despite this silver…
Bob Marsh
Nearly every business is dealing with budget cuts, and one of the first items on the chopping block is almost always marketing. It’s often seen as discretionary. Trying to convince the higher-ups of anything otherwise is usually an exercise in futility. The retail space is no different, leaving retail marketers with the unfortunate task of…
