Brett Hansen

Brett Hansen

Brett Hansen is chief growth officer at Semarchy, responsible for leading go-to-market strategy for the rapidly growing data company. Prior to joining Semarchy, Brett was CMO at Logi Analytics through its acquisition and integration. He also held marketing and product executive positions at Dell Technologies and IBM. He holds a Bachelor of Science in Economics and History from James Madison University as well as an MBA in Marketing from the University of Montana.

March 6, 2023 Get a 360-Degree View of Your Customers With Unified Data

In the race to build sales and generate leads, companies across industries are using their heaping piles of data to read their customers’ minds. The goal is to get a 360-degree view of who their customers are and what they're looking for in a product — essentially, using existing data to create data-backed buyer personas.…