Lisa Schneider

Lisa Schneider

Lisa Schneider is an account director at The Lacek Group, a Minneapolis-based data-driven loyalty, experience and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. The Lacek Group is an Ogilvy Experience company.
Why Retailers Must Embrace the 'Phygital' Experience

The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways to provide the best experience for shoppers — both in-store and online. Furthermore, they're…