The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…
Jan Soerensen
For years, retailers loaded up on customer data — and many now feel bloated. Even though Google has delayed its planned block of third-party cookies from Chrome by one year (to 2023), the era of third-party data is clearly nearing its end. Gone are the days of building personalization strategies by collecting as much data…
E-commerce personalization has come a long way. Personalized product recommendations and content, as well as personalized social media ads, emails and more are now increasingly being adopted by retailers to enhance multichannel shopping journeys and to drive sales. The increasing interest in the technology is fueling further innovation. Based on our knowledge of the latest…
The pressure is on to roll out e-commerce campaigns that take full advantage of the holiday season. To meet or beat high expectations for this holiday season — and soften the anticipated January slump — create a strategically segmented road map that appeals directly to your customers’ shifting focus. November and December In November, consumers…
