Elizabeth Buchanan

Elizabeth Buchanan

As Chief Commercial Officer, Elizabeth Buchanan leads the strategy and execution for Rokt’s GTM function. Made up of marketing, customer success, business development and growth, it delivered over US$200m in revenue in 2021. Elizabeth was part of the founding Rokt team in 2012. She has more than 25 years of experience with major brands including Yahoo!, Uber and Omnicom, where she held the role of President of Global Transformation within Omnicom.

Elizabeth is a proven entrepreneur having founded (now named) whiteGREY in Australia in her twenties, which she built from a startup into the most revered digital full-service agency in the country. Elizabeth successfully exited the business when she sold it to STW Group (now WPP), and it continues to thrive today.

In addition to her role at Rokt, Elizabeth currently holds board positions with the NGO Vital Voices Global Partnership and S4 Capital (LON: SFOR).

Elizabeth lives in Brooklyn, New York with her husband and three of their five children (two have already flown the nest!). Not to forget the dog Izzy and pandemic cat Smokey.
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