Spencer Moody

Spencer Moody

Spencer Moody is an AdOps lead at HYPERLOCOLOGY, where he helps multi-location and franchise brands plan, execute, and analyze multichannel digital campaigns.
How Marketers Can Optimize SEO and PPC at the Local Level 

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…