Kevin Dunn

Kevin Dunn

Kevin Dunn is the vice president of Industry sales, retail and CPG at LiveRamp (NYSE: RAMP). Kevin has worked in the martech and adtech industry for over 15 years. Prior to LiveRamp, he led the digital transformation of Acxiom’s marketing services business, with innovative partnerships that connected online and offline marketing. Before Acxiom, Kevin spent seven years at IBM where he was a founding member of an industry-changing product called Universal Behavior Exchange. He is a graduate of the University of New Hampshire and holds a masters of science from Northeastern University. He currently resides in the Boston area.

April 6, 2023 5 Steps Retailers Can Take to Set Up a Successful Media Network

Retailers have some of the richest first-party data sets, with deep attributes and an acute understanding of consumers. Brands increasingly want to tap into these consumer insights, and retailers are moving fast to ensure they can meet the demand. This has led to the rise of the retail media network (RMN), which allows retailers to…