Black Friday and Cyber Monday (BFCM) can set the tone for an online retailer's entire financial year. These sales days have brought more and more people to online shops during recent years, often translating into massive revenue surges. In 2022, in the U.S. alone, Black Friday sales raked in $9.12 billion, while Cyber Monday made…
Adi Schwartz
Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? We…