Kevin Kroeger

Kevin Kroeger

Kevin Kroeger is the product manager for Spectrio’s retail vertical of business. Kevin previously held director and C-level roles at companies spanning consumer electronics, musical instruments, and home & garden spaces. At Spectrio, he oversees the product development life cycle, champions the voice of the customer, and drives the team to deliver a class-leading product roadmap, which drives engaged consumers to Spectrio’s customer base.
How to Dismiss the Most Common Objections to On-Premise Shopper Analytics

Just about any retailer or brand marketer is going to like the idea of using technology to better understand how consumers shop a store. But what they don’t tend to like is any possibility that the technology being used will upset and even alienate those shoppers. Stories regularly find their way into mainstream media about…

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