Technology

In an effort to encourage appropriate and effective governance of artificial intelligence (AI) technology, promote consumer trust, and facilitate innovation and beneficial use of AI technologies, the National Retail Federation (NRF) has published a  series of guidelines called Principles for the Use of Artificial Intelligence in the Retail Sector. Developed through NRF's Center for Digital Risk &…

In a media cycle full of daily shocks and surprises, there’s comfort in the mania of the holiday shopping season. Each year, we know a few things will happen — endless speculation on consumer spending habits, earlier-than-ever deals and sales, and a frenetic spin-cycle of shopping and returns that ultimately deposits us into the darkness…

Diana Ganz is co-founder of SuitShop, a destination for affordable, size- and gender-inclusive, and yours-to-keep suiting. Ganz recently spoke on a panel discussing emerging technology trends at Total Retail Tech in Denver. In this video interview from the event, she provides a overview of the SuitShop business, identifies what she attributes the growth of the business to, and…

The benefits of artificial intelligence are only expected to grow over time, with generative AI adoption outpacing that of smartphone and tablets in the U.S. While AI has been a buzzword for years, only now are marketers grasping the reality of what it can offer. Alongside growing adoption, we've seen an influx of players across…

This video features a panel discussing emerging technology in the retail industry from Total Retail Tech 2023 in Denver. Speakers include Diana Ganz, Co-Founder, SuitShop; Sachin Shroff, Vice President, CRM, Loyalty and Marketing Technology, Michaels; Scott Devlin, Chief Information Officer, The Vitamin Shoppe; and moderator Carol Spieckerman, President, Spieckerman Retail. With technology evolving so rapidly, it’s incumbent upon retail…

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…

In episode 39 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Chelsie Hall, founder of ViralMoment, a startup AI social intelligence tool. Hall was the winner of the Startup Challenge at this year's Total Retail Tech event. Listen in as Hall provides an overview of ViralMoment (1:05), how brands can implement and access insights using the…

Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth. Furthermore, CMOs…

Scott Devlin was named chief information officer of The Vitamin Shoppe in January 2023. Devlin spoke on a panel at Total Retail Tech in Denver last month, discussing the emerging technology that needs to be on retailers' radars. In this video interview from the event, he shares how he's transitioned into the C-suite position since taking on…

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…