Mobile Marketing

Chat Commerce Breaks the Mobile Messaging Barrier for Retailers
May 2, 2023 at 7:51 pm

When was the last time you were without your mobile phone? Do you remember that sense of panic when you realized your work colleagues, friends and family couldn’t contact you? As a society we're compulsively attached to our phones. Yet every day retail leaders across the U.S. continue to struggle to meet growth targets when…

3 Marketing Tips for E-Commerce Brands Impacted by the iOS 16 Update
April 20, 2023 at 3:34 pm

Apple has once again thrown e-commerce marketers a curveball with the release of iOS 16. While the previous updates focused on data privacy, the latest update is centered on giving mobile users more control over their devices. This includes controlling their SMS experience, which is a big deal for marketers and e-commerce brands. The new…

How Mobile Bridges the Gap Between In-Store and Online
December 21, 2022 at 6:13 pm

This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even larger than before the pandemic. With 42 percent of consumers planning to shop equally in-store and online for the holidays, it’s essential for retailers to create an omnichannel strategy that reaches all shoppers — no matter which buying journey…

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds
December 19, 2022 at 6:22 pm

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

How to Win Over Younger Consumers This Holiday Season — And Beyond
December 1, 2022 at 2:10 pm

It’s the question every marketer is asking: “How can our brand connect with Gen Z?” In less than a decade, Gen Z’s income will outpace millennials. They’re also the most active generation on social media. Together, these stats alone make them the most coveted demographic for brands. In a crowded market that’s dominated by Amazon.com,…

Rebound for Retail: How Mobile Can Achieve Memorability for Retailers
September 21, 2022 at 12:01 pm

Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as “traditional” e-commerce platforms and social platforms.…

Building Lasting Customer Loyalty Amid Inflation
June 20, 2022 at 3:29 pm

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

Phygital Marketing: 3 Things Retailers Should Know About the Newest Marketing Channel
January 27, 2022 at 11:21 am

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

How to Define Your Brand's SMS Program and Voice
November 30, 2021 at 11:40 am

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…