Branding

Overstock.com, Inc., which operates as Bed Bath & Beyond, today announced that it will change its corporate name to Beyond, Inc. effective Nov. 6, 2023. The company will also transfer its stock listing from the Nasdaq Global Market (NASDAQ) to the New York Stock Exchange (NYSE) and change its ticker symbol from OSTK to BYON. Following…

Specialty arts-and-crafts retailer Michaels announced earlier this week that it was launching a new brand identity "focused on helping core and new customers alike bring their creative ideas to life." The announcement comes as the Texas-based retailer, which operates over 1,290 stores, celebrates its 50th anniversary, according to a company press release. The refresh includes a…

How did a 92-year-old company dedicated to women's clothing successfully launch a tween brand in 2022? In an exclusive interview with Women in Retail Leadership Circle (WIRLC) and Total Retail last week, Laura Sieger, senior vice president and chief marketing officer of maurices, shared a behind-the-scenes look at the launch and expansion of Evsie, maurices' tween…

Product personalization has ancient roots in woodblock garment printing from around 200 CE in China, but it wasn’t until the advent of mass marketing of standardized goods post World War II that customization at scale became possible. Now, new production methods let retailers like Zazzle offer shoppers the ability to print their own images onto…

Consumers seek out brands that share their values, know them well, and provide the experiences they expect. Smart retailers leverage this knowledge to build customer relationships that endure. However, when it comes to relationship building with Gen Z — the cohort of consumers born between 1997 and 2012 — seasoned decision makers sometimes struggle to…

Volatility. It’s been the only constant in brand-consumer relationships since the start of the pandemic. Yet, despite shifting loyalties and evolving shopping behaviors, consumers still want to buy. Their eagerness offers exciting opportunities for beauty and self-care retailers that deliver exceptional brand experiences and connect with customers on deeper levels. Brand experiences are fundamental facets…

Ever since Josiah Wedgwood first marketed high-end china in the 18th century by seeking the sheen of associating with royalty, brands have sought celebrity endorsements to elevate their products in the public’s eye. But along with the reward of celebrity association comes risk, a lesson once again delivered in 2022 when major consumer brands found…

Brand consistency is one of the top techniques that tends to be overlooked in marketing plans. Yet it's key in setting your business apart and targeting your desired audience. It's crucial retail companies are maintaining and developing good customer relationships. To achieve this, the focus has to be on delivering brand consistency and building brand…

Providing a great in-store experience for your customers is one of the best ways they can engage with your brand. This could include having an easy-to-navigate store layout, signage for wayfinding, the ability to interact with products, the opportunity to learn from demonstrations or educational events, and technology to help find products and checkout smoothly.…

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…