buybuy BABY announced its return on Tuesday with store celebration events set for Sat., Nov. 18, from 10 a.m. to 1 p.m. EST at 11 retail stores across the Northeast. The in-store celebrations will include a fun day for consumers to interact with their favorite brands while enjoying treats, giveaways and surprises in time for the holiday gift-giving season, according…

The "golden quarter," the aptly named "golden child" of the retail calendar, takes place from October through December. It sees consumers flock to online and physical stores, driven by Black Friday sales, pre- and post-Christmas campaigns, and a soaring demand for holiday gifts. B2C retailers have got the golden quarter locked in. But is the…

Social media marketing is skyrocketing and expected to reach a record high by the end of 2023. Influencers are looking for the best ways to capitalize on this growth and make a living purely off leveraging social media content. Selling merchandise is one of the less-obvious ways that content creators generate income, but when done…

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the "summer spending spark" has catalyzed a significant change, bringing with it…

There's an unpredictability of winter weather that makes the upcoming season especially interesting for meteorologists, and far less enjoyable for anyone who has experienced the shock of a significantly higher energy bill thanks to extreme weather events like those that experienced Texas’ February 2021 storms. When we look ahead to the colder months, there’s some…